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Vegan. Ex-makeup artist. CFS/ME sufferer. Cares about human rights, equality, animal rights, conservation/climate change.

Chitika

Friday, 7 March 2014

B. Firm Day Cream SPF 20 Review

I am a skincare fanatic. I carefully choose what I use on my skin, determined to get the most bang for my buck. All whilst keeping it cruelty-free and vegan, of course. So I thought I'd share with you a product that has been through my rigorous testing regime, and passed with flying colours.

B. Skincare has three 'phases'. Phase One is for the first signs of aging - to use in your 20s and 30s. Phase Two is for use in your late 30s and 40s, and Phase Three was created for mature skin, 50 years or older. Let me just say that I disregarded this and went straight for Phase Three. My skin is very dry, and products tailored for older skin are usually richer - helping to lock moisture in. Plus, when I have a choice of potent anti-aging ingredients or weaker ones, it's a no brainer, right? Surely it's better to stop a wrinkle as it is forming rather than waiting til after the damage has been done? 

So rebel me bought Phase Three B.Firm Day Cream in Superdrug, on special offer at £6.97 - that's over half price! I couldn't resist. The cream is bursting with anti-aging ingredients, Reforcyl, a blend of plant extracts which supposedly 'Measurably improves skin elasticity by 16% in just 4 weeks', niacinamide, a B vitamin which helps to reduce hyperpigmentation when applied topically, and a tetrapeptide. Peptides are amazing for anti-aging, and have become something of a beauty buzz-word in recent years. Peptides are chains of amino acids - a tetrapeptide contains four. Protein is made of amino acids, and your skin is made of protein (namely collagen). When collagen breaks down, your body recognises the amino acids left behind, which stimulates it to make more collagen. Peptides are able to penetrate the skin, tricking it into thinking its collagen is breaking down, which means, hey presto, more collagen is produced!


This is all brilliant for anti-aging, and I do feel like my skin has been firmer since using it. I'm most impressed by it's hydration - it's very difficult to find a product that will quench my thirsty skin and leave it feeling soft for longer than five minutes after application. This product delivers. The product page boasts that it 'Significantly increases hydration by 72% after just one day's wear', and I'd believe it. This must be due to the high levels of hyaluronic acid - another beauty buzz-word - a powerful humectant which helps the skin retain water. Hyaluronic acid is naturally present in the skin, but levels decline as we age. 

The main reason I bought B. Firm Day Cream is not only for its impressive anti-aging arsenal, but because it contains SPF 20. According to research, the sun's UV rays account for 80% of skin aging, and most of this isn't happening on your summer holiday, but every day, even in cloudy conditions, and in winter. So if you're interested in looking young for as long as you can, skincare with SPF is a must.

The cream is thick and absorbs well, with a light fragrance that isn't overpowering.

Another thing I like about this cream is how well it applies under make-up. I've had issues with moisturisers pilling into little balls of product when you try to apply make-up over them, but with this it went on very smoothly, almost like I was wearing a primer. I also can't bear strong 'perfumey' fragrances in skincare, and this has a light, fresh scent which is almost undetectable. 

A moisturiser has to tick a lot of boxes to impress me, and this one has managed it, plus it's a bargain! Suitable for vegans and certified cruelty-free by the BUAV. You couldn't really ask for more!

Til next time,

Emma
xXx

Product was bought by me. All opinions are my own. Gif from Imgur.

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